The Challenge

Parents and health care professionals have many choices today when it comes to cord blood and tissue banking.

The Solution

Re-brand to convey clean, modern and scientific image that speaks to consumers and health care professionals. Provide clear and credible content to assist the decision makers.

The Result

New comprehensive health care professional/consumer information package. Optimized trade show and online presence, through creative strategy design, print, digital and videos solutions. Increased market visibility and patient awareness campaign that provides the most up to date information on stem cell banking, the potential value of stem cells.