The Challenge

Patient Advocacy group formally known as The Infertility Association of Canada.  Need to expand IAAC’s reach from just those individuals suffering from infertility to encompass all those touched by the desire for family.

The Solution

Develop a brand that speaks to all people impacted by the struggle of infertility. Develop website and content that creates a “place” of support and inclusiveness for all those impacted by fertility challenges.

The Result

Fully rebranded responsive website providing comprehensive information and support to all those seeking fertility care. Optimized the impact of Canadian Fertility Awareness Week and Fertility Matters Canada 5K annual campaigns. Both designed unit the ART community with patients, raising funds to directly support patient advocacy efforts and attract year to year financial support.