The Challenge

To provide a new, refreshed look for a well established centre in the greater Toronto area. Ensure that the new branding speaks to the friendly and welcoming atmosphere of HOPE while highlighting their position as a top fertility clinic in the country.

The Solution

Update the brand identity and logo.  Refresh and modernize the existing look while maintaining some current elements to ensure continuity. Creative should be relatable and meaningful to the target market and showcase Hope Fertility.

The Result

New brand identity was used in the development of print materials and fully responsive website for the clinic.  Both initiatives optimized creative strategy, design, print, digital and video solutions. The new site and materials serve to highlight Hope Fertility’s commitment to helping patients, raising awareness and a better understanding of what was available to them as far as reproductive services in the area.