AART Case Study 2016-11-30T15:30:05-05:00

Project Description

The Challenge

To provide a new, refreshed look for a well established clinic in Atlantic Canada. Ensure that the new branding speaks to the friendly and welcoming atmosphere of AART while highlighting their position as one of the top fertility clinics in the country.

The Solution

Update the brand identity and logo.  Refresh and modernize the existing look while maintaining some current elements to ensure continuity. Creative should be relatable and meaningful to the target market and showcase Atlantic Canada.

The Result

New branding was used in the development of a new fully responsive website for the clinic.  The new site highlights AART’s commitment to helping patients in Atlantic Canada who are experiencing difficulty building the family they desire.

The Work

Services Used to Produce


  • Brand Identity
  • Content Creation
  • Graphic Design
  • Logo Design
  • Web, Mobile, Social & Digital

Brand Strategy

  • Brand Identity Development
  • Brand Positioning Development


  • Content Management Solutions
  • Website Development / Design
  • Email Campaign Development & Automation
  • SEO

Video Marketing

  • Animation
  • Educational Videos
  • Web Videos
  • Promotion