Fertility Matters Case Study 2016-11-30T15:30:05-05:00

Project Description

The Challenge

Patient Advocacy group formally known as The Infertility Association of Canada.  Need to expand IAAC’s reach from just those individuals suffering from infertility to encompass all those touched by the desire for family.

The Solution

Create a brand that speaks to all people impacted by the struggle of infertility. Create a website and content that creates a “place” of support and inclusiveness for all those impacted by fertility challenges.

The Result

Fully rebranded responsive website that provides comprehensive information and support to all those affected by infertility.

The Work

Services Used To Produce


  • Brand Identity
  • Content Creation
  • Graphic Design
  • Print
  • Web, Mobile, Social & Digital

Brand Strategy

  • Brand Identity Development
  • Brand Positioning Development


  • Content Management Solutions
  • Website Development / Design
  • Email Campaign Development & Automation
  • SEO

Video Marketing

  • Animation
  • Educational Videos
  • Web Videos
  • Commercials
  • Promotion