Patient Advocacy group formally known as The Infertility Association of Canada. Need to expand IAAC’s reach from just those individuals suffering from infertility to encompass all those touched by the desire for family.
Create a brand that speaks to all people impacted by the struggle of infertility. Create a website and content that creates a “place” of support and inclusiveness for all those impacted by fertility challenges.
Fully rebranded responsive website that provides comprehensive information and support to all those affected by infertility.